Blake Woods

As Vice President of Engagement & Growth at Curql Collective, Blake owns the demand side of the Curql ecosystem, building credit union relationships, leading business development, and driving the growth marketing that connects the movement with the fintech solutions built to serve it.
Prior to joining Curql, Blake served as SVP of Strategic Transformation at orsa credit union (formerly Community Financial Credit Union), where he led strategy and innovation and served as President & CEO of orsa ventures LLC, the credit union's CUSO. He also chaired the orsa foundation, guiding its community giving. Earlier in his career, Blake advised hundreds of credit unions on data and analytics as Senior Advisor at TransUnion, and built and led the Innovation Lab at Lake Trust Credit Union, where he was selected for Filene's i3 Innovation Program.
Blake holds an MBA in Management from Cleary University and a BA in Advertising from Michigan State University, and is a Credit Union Development Educator (CUDE). He currently serves on the National Credit Union Foundation's DE Alumni Advisory Group.

Kristin Evans serves as Vice President of Marketing and Communications at Curql Collective, where she drives marketing strategies to further Curql’s mission of bringing fintech to credit unions and credit unions to fintech. She has worked for both credit unions and fintech – from startups through enterprise organizations. Kristin leverages over a decade of marketing experience to drive expansion of Curql’s ecosystem, fostering a collaborative environment across the credit union landscape.
Key Facts
- Background spans credit union strategy, data and analytics advising, and innovation leadership
- Advised hundreds of credit unions on data and analytics as Senior Advisor at TransUnion
- Holds an MBA in Management from Cleary University and a BA in Advertising from Michigan State University; Certified CUDE
Accomplishments
- Served as SVP of Strategic Transformation at orsa credit union and President & CEO of its CUSO, orsa ventures LLC
- Built and led the Innovation Lab at Lake Trust Credit Union, earning selection to Filene's i3 Innovation Program
- Serves on the National Credit Union Foundation's DE Alumni Advisory Group